In episode 2 of the Marketing My Brand Podcast, "Style Your Brand for Peak Profitability," I talked about using color psychology to quickly and confidently style your brand. In this episode, I cover the four color groupings in color psychology, which relate to the four seasons, Spring, Summer, Autumn and Winter. I'll go into more detail about the traits of each group, and suggest industries that would do well to use each. Then I'll offer three questions that you need to answer that will point you to the seasonal grouping that your specific business would do well to be styled in.
>>Download the "Choosing Your Brand's Season" PDF Worksheet