Beginners Guide to Websites: Which Platform & What to Include

website Aug 13, 2019
Weebly vs WordPress vs Kajabi
 
I sent out a survey asking fellow go-getter female entrepreneurs where they were struggling most, and got an overwhelming response that these ladies were stuck on their websites.

Some had websites, but were not sure how to update them.

Others didn't know where to start.

Well, let me tell you my friend, websites are my most favorite pieces of marketing collateral to put together. I just ADORE websites. And I spend a lot of time tactically planning them out, designing them, and comparing website software.

Did you know I started my own web development company back in the early 2000s? I also used to teach an adult ed course called "Web Design is Easy," where I taught adults how to code.

Only I discovered they didn't really want to learn code, which is how you had to build websites back in the early 2000s. So I used to dream about the day when drag-and-drop web design software would become available so I could help these ladies and they would feel EMPOWERED and CONFIDENT in their...
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The 3 Little Black Dresses of Stock Photography Sites

3 black dresses
 
Do you know one of the #1 things that holds fellow female entrepreneurs back from getting their brands out into the marketplace?

I'll give you a few seconds to think about.

Yep, one thing is definitely fear of being judged. That inner critic will get us every time.

But what I'm talking about is lack of professional images!

And who has time to Google best stock image sites, which I invite you to run off into the rabbit hole of internet oblivion and do now. Go ahead. I dare you.

Oh no, if you would rather just get right to the point, I'll let you in on my most-frequently-used stock image sites that give me the biggest return on my investment (of time). This is a highly-curated list ladies.

One of my absolute favorites, which I can count on most often, is called Pixabay,

https://pixabay.com/
Pixabay homepage screenshot
 

It's my first go-to when I need an image. Which is ALL THE TIME in the online world. Be it for my blog, my website, my Facebook/Instagram ads, you name it, I need images! And lots of...
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Marketing 101: The 5 Step Journey to Lasting Relationships

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I was recently on the phone with my sister, who is an HR director. She is working on an amazing new venture with women in her city to help aspiring female entrepreneurs navigate up-leveling their businesses, similar to Shark Tank.

“You know,” she said, “this is such a great opportunity for them to get their businesses out there. They will really up their brand awareness.”

“Yes,” I replied. “That’s the first step.”

“First step?” she asked, “There are others?”

She had no idea that marketing and promotion went beyond getting your brand seen in public.

Yes, there is a process to this thing we call marketing and promotion. Some call it a customer journey. Others a marketing funnel.

But what it really boils down to is a series of events that you plan out in advance to introduce yourself to your prospective future customers so that eventually you will have achieved the magical trifecta, where they will,
  1. ...
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What Does the Color Red Mean? When to Choose Red for Your Logo & Brand Color Palette

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Red is a very powerful color. Just looking at it raises your blood pressure and whets the appetite. Red is physical, it is the color of life itself. Red blood, red lips, full red tulips and roses. Apples beckoning you to eat them, bright red berries enticing you with promised sweetness. Red screams come closer and consume me.  

It is associated with masculinity, and exudes strength and power. (Let's just be clear here – women have just as much strength and power, this color just happens to communicate the strength and power of the male variety.) Super heroes done red capes, and countries often choose it for their flags.  

Red is one of the colors that jumps out at you and makes you think it is closer than it really is. Which makes it an excellent choice for stop signs and red lights. It also makes it an excellent choice if you have a brand that you want to be noticed. 

The most prominent brand of all time uses red as...
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The 2 Major Mistakes: How Ivanka Trump’s Brand Palette Contributed to the Demise of the Business

Ivanka Trump homepage screenshot
The July 2018 homepage of the Ivanka Trump brand

The homepage of the signature Ivanka Trump brand features a model in a bright floral and flamingo pink dress, the headline reading, “The Summer Fun Issue.” Flamingo pink is a bright, fun color, but looking at the rest of the site reveals that the site is suffering from color disharmony, which could be considered one of the contributing factors to the end of the brand.

We look to the natural world to create harmonious color schemes. In fact, if you look at the online design tool Canva.com, they feature “100 Brilliant Color Combinations,” which are pulled directly from the natural world. They even feature a Color Palette Generator where you can upload your own images and the tool automatically pulls harmonious shades and creates a custom color palette for you. Trump’s brand would have fared better had they used this tool in the beginning design stages.
Canva's color combination example
One of Canva's "100 Brilliant Color...
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