The 2 Major Mistakes: How Ivanka Trump’s Brand Palette Contributed to the Demise of the Business

branding color psychology Jul 27, 2018

Ivanka Trump homepage screenshot

The July 2018 homepage of the Ivanka Trump brand

The homepage of the signature Ivanka Trump brand features a model in a bright floral and flamingo pink dress, the headline reading, “The Summer Fun Issue.” Flamingo pink is a bright, fun color, but looking at the rest of the site reveals that the site is suffering from color disharmony, which could be considered one of the contributing factors to the end of the brand.

We look to the natural world to create harmonious color schemes. In fact, if you look at the online design tool Canva.com, they feature “100 Brilliant Color Combinations,” which are pulled directly from the natural world. They even feature a Color Palette Generator where you can upload your own images and the tool automatically pulls harmonious shades and creates a custom color palette for you. Trump’s brand would have fared better had they used this tool in the beginning design stages.
Canva's color combination example
One of Canva's "100 Brilliant Color...
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